Self Aware

Design & development for Middle Child, one of Philadelphia's most beloved dining experiences.

Our Roles

Website Design

Website Development

Visual Identity Design


Photography: Ian Shiver

Creative Direction: Matt Cahn



Two Sites in One

After working with Middle Child on their original website in 2019, they came back for our help again: this time to expand the site for their newest endeavor, an all-in-one cafe, restaurant, and bar.

Middle Child Clubhouse

Expanding upon the original Middle Child brand and drawing inspiration from a myriad of old-school influences, we crafted a new visual identity and digital experience for the Clubhouse concept.

Middle Child

The Clubhouse website build was also an opportunity to streamline the editing experience for both restaurants into one unified system. All while retaining the playful energy of the original site.

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