Self Aware

Ecommerce design & development for Blueland, a revolutionary cleaning brand on a mission to end single-use plastic for good.

Our Roles

Website Design
Website Development
Ecommerce Development

Live Site



Scalable System

We worked with Blueland to transition their high-volume Shopify Plus storefront to a headless experience powered by Sanity and the Shopify Storefront API. By going headless, we've unlocked a new level of freedom and flexibility for their team

We created a scalable, modular design system made up of over 25 unique content modules allowing Blueland to create custom landing pages without a designer or developer.

The site is designed to communicate and convert. Ecommerce best practices paired with quick navigation offer a clean and delightful shopping experience that inspires customers to purchase.

Elevated Editorial

Another aspect of this project was the blog. Previously powered by WordPress and hosted on a subdomain, we streamlined the experience for both customers and website editors by unifying the blog and the rest of the storefront.

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